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“Viewer”

Viewer impatience may explain why ads lasting ten seconds or less outperform longer spots

A research team led by professor Inyoung Chae of Sungkyunkwan University (SKKU), together with professor Beth L. Fossen of Indiana University and professor Philip Kim of Texas Christian University in the United States, has demonstrated that ultrashort "micro ads" lasting 10 secon

Phys.org - latest science and technology news stories · ١ أكتوبر ٢٠٢٦، ٠٩:٢٠ م

أخبار العالم

Swedish Company Uses A.I. Likeness of Greta Garbo in Ad

An ad produced by the manufacturing company SKF Group featured a digital version of the Swedish American actress, who died in 1990. Not all viewers found the replica convincing.

NYT > World News · ١ أكتوبر ٢٠٢٦، ٠٤:١٤ م

الأعمال والاقتصاد

Huel ad banned for suggesting its products could replace all meals

The advertising watchdog said that viewers could assume from the ad that replacing all normal food with Huel was "nutritionally appropriate".

feeds.bbci.co.uk · ٢٩ سبتمبر ٢٠٢٦، ١١:٠٦ م