العلوم والبيئة
Viewer impatience may explain why ads lasting ten seconds or less outperform longer spots
المصدر: Phys.org - latest science and technology news stories · نُشر
A research team led by professor Inyoung Chae of Sungkyunkwan University (SKKU), together with professor Beth L. Fossen of Indiana University and professor Philip Kim of Texas Christian University in the United States, has demonstrated that ultrashort "micro ads" lasting 10 secon
A research team led by professor Inyoung Chae of Sungkyunkwan University (SKKU), together with professor Beth L. Fossen of Indiana University and professor Philip Kim of Texas Christian University in the United States, has demonstrated that ultrashort "micro ads" lasting 10 seconds or less are significantly more effective than longer, more elaborate advertisements at driving immediate online visits and consumer engagement.
أخبار ذات صلة
Counteranions reshape molecular packing to tune magnetism in copper complexes
Magnetic properties in molecular materials depend not only on the molecular components themselves but also on their solid-state organization. In charged π-electronic systems, electrostatic and dispersion forces can organize molecules into distinct ion-pairing structures.
Phys.org - latest science and technology news stories ·
Learning to speak elephant: Choruses of rumbles help groups coordinate
Choruses of African elephant rumbles appear to become more similar in certain situations, including reuniting or coordinating what to do next. Now, new research published in Scientific Reports provides evidence that elephant rumble choruses function as group signals.
Phys.org - latest science and technology news stories ·
Camelina genome analysis reveals how wild relatives could expand crop breeding options
Camelina is a relatively new oilseed gaining interest for its potential use in food, livestock feed and renewable fuel markets. A newly published research paper provides insights into the camelina genome that could give breeders new tools to develop varieties with improved perfor
Phys.org - latest science and technology news stories ·
Ions help electrons hop through porous material with potential for brain-inspired computing
Next-generation computing technologies could be one step closer to emulating how neurons respond and communicate with each other, thanks to research examining how electrons and ions move through materials.
Phys.org - latest science and technology news stories ·
Five new species of freshwater mussels in southern US uncovered by researchers
A new research paper published in Zootaxa describes five new species of freshwater mussels in the southern U.S., providing the scientific foundation for protecting the most imperiled group of animals in North America.
Phys.org - latest science and technology news stories ·