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Retail research shifted in five ways, study finds

来源: Phys.org - latest science and technology news stories · 发布于

Retail research shifted in five ways, study finds
来源: Phys.org - latest science and technology news stories

Retail research has changed during the last couple of decades, according to an analysis of almost 5,200 papers covering business practices, consumer behavior and technology. The study, published in the International Journal of Electronic Marketing and Retailing, considered papers

Retail research has changed during the last couple of decades, according to an analysis of almost 5,200 papers covering business practices, consumer behavior and technology. The study, published in the International Journal of Electronic Marketing and Retailing, considered papers from the four leading specialist journals in this area.

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