Here’s when the Black Friday sales start at Walmart, Target, and other retailers

Black Friday officially kicks off on November 27th, but if you plan to make that the only day you buy gifts this holiday season, you’re missing out. Several prominent retailers, including Best Buy and Walmart, are preparing to roll out their holiday discounts both in-store and on

Black Friday officially kicks off on November 27th, but if you plan to make that the only day you buy gifts this holiday season, you’re missing out. Several prominent retailers, including Best Buy and Walmart, are preparing to roll out their holiday discounts both in-store and online. Best Buy is even offering price protection through the holiday shopping season on select goods, so if you buy early and the same item drops in price, you can get the better deal retroactively.

That being said, it’s important to know how every major retailer is handling the shopping event this year, whether you plan to take advantage of the slew of early holiday deals or hold off until the day after Thanksgiving. If you plan to spend some cash, here are the schedules and expectations for Amazon, Walmart, Best Buy, and all the major retailers we know of. Amazon Amazon has yet to announce its full Black Friday playbook, but the online retailer has dropped a few early deals in its so-called Holiday Shop , including steep discounts on Sony’s WH-1000XM6 headphones, the Google Pixel 11 Pro XL , and fitness trackers like the Fitbit Inspire 3 .

Just be aware that Amazon does not offer price matching, so price “protection” for many Amazon shoppers means buying the item at the lower price point and returning the original — which, unfortunately, is pretty wasteful. Walmart Like in previous years, Walmart plans to roll out its Black Friday deals in three distinct waves. The first runs from November 12th through November 15th, starting online at 12:01AM ET and in stores at 6AM local time.

Walmart Plus members will also get early access to some deals beginning at 12:01AM ET on November 12th, with the sale opening up to everyone at 12:01AM ET on November 13th. Walmart’s official Black Friday sale then kicks off at 12:01AM on Monday, November 23rd, with Walmart Plus members once again getting early access to select deals online. Whatever “hot Deal drops” remain will then be available to non-members at 12:01AM ET on November 24th.

Walmart’s in-store Black Friday sale will then kick off at 6AM local time on November 27th. The retailer’s Cyber Monday sale, meanwhile, will kick off online at 12:01AM ET on November 30th and run through December 2nd. The retailer hasn’t shared many deal specifics yet, but did offer a sneak peek in a recent press release promising discounts across a range of categories, including toys, fashion, beauty, and home goods.

Apple Watches are popular items that usually receive deep discounts around Black Friday. | Photo: Amelia Holowaty Krales / The Verge" data-portal-copyright="Photo: Amelia Holowaty Krales / The Verge" /> Best Buy Best Buy officially kicked off its Black Friday promos on October 30th, with the retailer launching its first set of doorbuster deals on Halloween. Like last year, Best Buy will drop subsequent deals every Friday in the run-up to the holidays, and those who sign up for My Best Buy Plus or My Best Buy Total will also get up to $25 in bonus rewards during select doorbuster events.

As for Best Buy’s main Black Friday event, the promos are slated to begin on November 19th and run for 10 days. The retailer will then hold its Cyber Sunday and Cyber Monday sale, followed by another round of Cyber Week deals, which will run from December 1st through the 6th. Best Buy also plans to hold a Last-Minute Savings event from December 18th through the 24th, giving shoppers yet another opportunity to save on holiday gifts.

Additionally, Best Buy shoppers get holiday price protection, which means that if you purchase a qualifying item and its price drops at Best Buy during the eligible holiday period, you can request a refund for the difference. The retailer is also extending its holiday return window, allowing most purchases made between October 30th and December 31st to be returned through January 15th, 2027, or January 31st for My Best Buy Plus and Total members. Target Target’s early Black Friday sale ran from November 5th through November 7th, but the retailer also announced that it will introduce new limited-time deals every weekend throughout the holiday season.

In addition, Target has brought back its “Deal of the Day” promotion, offering a new deal every day from November 1st through December 24th, with a one-day preview of upcoming offers. We typically see steep discounts on Kindles during Black Friday, including at non-Amazon retailers like Target. | Photo: Amelia Holowaty Krales / The Verge" data-portal-copyright="Photo: Amelia Holowaty Krales / The Verge" /> GameStop GameStop has yet to announce its full Black Friday 2026 sale lineup, including specific discounts on games, consoles, and accessories.

In prior years, the retailer has opened as early as 7AM local time on Black Friday, though the exact hours may vary by location. We’ll update this post as more details become available. Newegg Newegg is kicking off the holiday shopping season with its Black November event, offering a new round of doorbuster deals every day from November 1st through November 30th.

New discounts drop daily at 12PM ET, with deals available in limited quantities while supplies last. Shoppers can also preview the following day’s offers starting at 12PM ET. Costco Costco has already kicked off its Black Friday sale, with deals rolling out in two waves: October 30th through November 15th and November 16th through the 30th.

The wholesale retailer will also offer online deals on Thanksgiving Day (Costco stores will be closed on the holiday itself), followed by a larger Black Friday sale, which runs from November 27th through the 30th. A separate, online-only Cyber Monday event will take place on November 30th. Update, November 9th: Added new details for Walmart, Best Buy, and other retailers for the 2026 shopping season.