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Banijay Entertainment’s Scripted Secret: Find the Talent, Then Back the Ideas

来源: Variety · 发布于

Banijay Entertainment’s Scripted Secret: Find the Talent, Then Back the Ideas
来源: Variety

With 170 labels across 25 territories, Banijay Entertainment has plenty of scale. But at Iberseries & Platino Industria, Steve Matthews, head of scripted, creative, made clear that the company’s global strategy doesn’t begin with scale, platforms or market trends. It begins with

With 170 labels across 25 territories, Banijay Entertainment has plenty of scale. But at Iberseries & Platino Industria, Steve Matthews, head of scripted, creative, made clear that the company’s global strategy doesn’t begin with scale, platforms or market trends. It begins with writers.

“Good writers, I mean, it really boils down to that,” said Maria […]

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