Science & Environment
Study finds celebrity digital twins may boost trust in customer service
Source: Phys.org - latest science and technology news stories · Published
Imagine losing your credit card, logging into your bank's website for help and being greeted by a virtual customer service representative who looks and sounds exactly like actor Hugh Jackman. The person helping you isn't actually the Hollywood star—it's his AI-powered digital twi
Imagine losing your credit card, logging into your bank's website for help and being greeted by a virtual customer service representative who looks and sounds exactly like actor Hugh Jackman. The person helping you isn't actually the Hollywood star—it's his AI-powered digital twin. And new research suggests that familiar face could significantly improve how you perceive your customer service experience.
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