Science & Environment
Social media on travel platforms can boost Gen Z well-being when it encourages positive emotional engagement
Source: Phys.org - latest science and technology news stories · Published
Social media communication on online travel platforms may contribute to customer well-being when it encourages participation and positive emotional experiences, according to a study of 210 Generation Z users reported in the International Journal of Electronic Marketing and Retail
Social media communication on online travel platforms may contribute to customer well-being when it encourages participation and positive emotional experiences, according to a study of 210 Generation Z users reported in the International Journal of Electronic Marketing and Retailing.
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