Science & Environment
Popular TikTok docs have big influence on Gen Z followers, new research finds
Source: Phys.org - latest science and technology news stories · Published
Young adults following physicians on TikTok consider them more accessible, credible and altruistic than their own doctors, even when the physician-influencers are selling products. Moreover, the followers haven't actually confirmed the influencers' medical credentials. Those are
Young adults following physicians on TikTok consider them more accessible, credible and altruistic than their own doctors, even when the physician-influencers are selling products. Moreover, the followers haven't actually confirmed the influencers' medical credentials. Those are the main findings of a new study from Virginia Commonwealth University, co-authored by Suzanne Makarem, Ph.D., and published in the Journal of Consumer Affairs.
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