Science & Environment

More moral language doesn't always mean more engagement online

Source: Phys.org - latest science and technology news stories · Published

More moral language doesn't always mean more engagement online
Source: Phys.org - latest science and technology news stories

Moral language—words and phrases that express ideas about right and wrong, virtues, fairness, harm and social obligations—is widely used in social media posts and other online content. Posts containing moral language sometimes spread quickly and attract a lot of attention on soci

Moral language—words and phrases that express ideas about right and wrong, virtues, fairness, harm and social obligations—is widely used in social media posts and other online content. Posts containing moral language sometimes spread quickly and attract a lot of attention on social media, yet whether moral language is always linked to greater user engagement remains unclear.

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