How game publishers set international prices: A study reveals four pricing approaches on Steam

Although digital platforms make it possible to sell the same product globally, prices often vary across countries because of differences in purchasing power, currencies, taxation and other market conditions. At the same time, the transparency of online prices enables consumers to

Although digital platforms make it possible to sell the same product globally, prices often vary across countries because of differences in purchasing power, currencies, taxation and other market conditions. At the same time, the transparency of online prices enables consumers to compare prices across regions easily. Companies therefore must balance local affordability with the need to avoid excessive international price differences.