Business & Economy
Crime pays: how Grand Theft Auto became a cultural colossus
Source: Business | The Guardian · Published
Ever since it crashed on to PC and consoles in the late 90s, GTA has been tearing up the game-making rulebook. We explore how its cultural references, rebel spirit and sprawling sense of freedom make it a definitive work of art In the 00s, when the Grand Theft Auto developer Rock
Ever since it crashed on to PC and consoles in the late 90s, GTA has been tearing up the game-making rulebook. We explore how its cultural references, rebel spirit and sprawling sense of freedom make it a definitive work of art In the 00s, when the Grand Theft Auto developer Rockstar Games revealed a new project, video game writers from all over the UK would make the journey to the company’s office in London. They would be ushered one by one into a darkened room to sit facing an enormous TV.
There would be a dish of sweets on a low bench in front of them but, in the reverential hush that descended, it was never entirely clear if it was acceptable to eat them. After a few moments, the screen would come to life. Rockstar would sometimes begin its presentation not with footage from its new game, but clips from classic movies.
This is the context of what we are making, Rockstar was saying, and that is where we belong. Continue reading...
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