Science & Environment

Brand enchantment: How luxury brands become a source of meaningfulness for employees

Source: Phys.org - latest science and technology news stories · Published

Brand enchantment: How luxury brands become a source of meaningfulness for employees
Source: Phys.org - latest science and technology news stories

How do some people experience work as meaningful? Organizational researcher Rachel Waldo at Lund University argues that one important answer has been largely overlooked: the brand itself.

How do some people experience work as meaningful? Organizational researcher Rachel Waldo at Lund University argues that one important answer has been largely overlooked: the brand itself.

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