Science & Environment
Beyond green claims: Understanding how consumers evaluate sustainable products
Source: Phys.org - latest science and technology news stories · Published
Sustainability has become an increasingly visible feature of consumer-packaged goods (CPGs), from the ingredients used in household products to the materials and design of their packaging. For companies marketing sustainable products, however, an important question remains: Does
Sustainability has become an increasingly visible feature of consumer-packaged goods (CPGs), from the ingredients used in household products to the materials and design of their packaging. For companies marketing sustainable products, however, an important question remains: Does communicating more environmental benefits necessarily improve how consumers evaluate a product? Although highlighting several sustainability features may provide a more complete picture, consumers may not respond to all this information in the same way.
Related stories
Five-inch-long beetle larvae are quietly destroying blueberry roots
Scientists have solved a mystery surrounding destructive beetles attacking blueberry bushes in North Carolina, identifying a species whose massive larvae can grow up to five inches long and destroy plant roots. Although farmers have reported damage for more than a decade, the ins
All Top News -- ScienceDaily ·
How does it affect me if share prices fall?
Changes in the FTSE 100 and other indexes are not just for financial experts, they can affect our lives.
feeds.bbci.co.uk ·
What does the raise in interest rates mean?
The BBC's cost of living correspondent Kevin Peachey explains what the change could mean for those saving for a holiday or to buying a house.
feeds.bbci.co.uk ·
Tiny biodegradable particles poke openings in skin to boost topical drug delivery
Skin is remarkably good at keeping things out of the body. Typically, that's a positive. It becomes an issue when medicine needs to get in. Swallow a pill to treat a skin condition, and the medicine enters your stomach, moves into your bloodstream and travels throughout your body
Phys.org - latest science and technology news stories ·
Oh boy, all girls again: Research tracks sea turtle sex ratios
Forty young sea turtles recently reached an important milestone at Florida Atlantic University: They were finally big enough to leave the university's marine science laboratory and return to the ocean. Their release was a reason to celebrate. But for FAU researchers who have spen
Phys.org - latest science and technology news stories ·