Science & Environment

Attention can't be bought, so brands turn to memes

Source: Phys.org - latest science and technology news stories · Published

Attention can't be bought, so brands turn to memes
Source: Phys.org - latest science and technology news stories

The funniest post you saw this week may not have come from a friend; it may have come from a brand. Whether it is Kohl's, Wendy's, or Netflix, brands are behaving more like internet users than traditional advertisers.

The funniest post you saw this week may not have come from a friend; it may have come from a brand. Whether it is Kohl's, Wendy's, or Netflix, brands are behaving more like internet users than traditional advertisers.

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