The rise and fall of mid-century modern: how millennials fell out of love with their favourite look

Once coveted for its clean lines and timeless design, the functional furniture is no longer seen as cool. Anyone for cottagecore and chrome? “I definitely don’t think it is cringe,” says Laura Budds, a vintage furniture dealer based in Norfolk. “But I do think we have reached the

Once coveted for its clean lines and timeless design, the functional furniture is no longer seen as cool. Anyone for cottagecore and chrome? “I definitely don’t think it is cringe,” says Laura Budds, a vintage furniture dealer based in Norfolk.

“But I do think we have reached the peak, and we’re on the descent.” Budds is talking about mid-century modern furniture, which has recently come under fire from younger generations for being – like so many things, including trainer socks and high-waisted jeans – a deeply millennial aesthetic. As the Wall Street Journal declared : “Midcentury modern design has met the fate of pumpkin spice lattes, cocktails in mason jars, no-show socks, leggings and other aspects of millennial culture: it has become cringey.” Budds, 44, is resigned to the fact that she is a “mid-century millennial”. She’s even made a career out of it: she sells furniture and vintage clothes at Williams & Parfitt , a modern antiques centre in Wymondham, Norfolk.

But she says she has had to diversify in recent years to cater to changing tastes among younger customers, who are moving away from the “wall-to-wall mid-century” look beloved by the generation above them. She says of gen Z: “I don’t think they are so bound by the eras or designers – they just buy what they like. They aren’t afraid of older antiques and will have a bit of whimsy or taxidermy.” Continue reading...