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Researcher tackles impact of a CMO's life events on businesses' bottom line

المصدر: Phys.org - latest science and technology news stories · نُشر

Researcher tackles impact of a CMO's life events on businesses' bottom line
المصدر: Phys.org - latest science and technology news stories

When a major company's CEO goes through a messy divorce or is arrested for drunk driving, investors often get nervous, worried that the executive's personal struggles will dent their returns. But most people hardly notice when a chief marketing officer has similar personal proble

When a major company's CEO goes through a messy divorce or is arrested for drunk driving, investors often get nervous, worried that the executive's personal struggles will dent their returns. But most people hardly notice when a chief marketing officer has similar personal problems.

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