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Beyond green claims: Understanding how consumers evaluate sustainable products

المصدر: Phys.org - latest science and technology news stories · نُشر

Beyond green claims: Understanding how consumers evaluate sustainable products
المصدر: Phys.org - latest science and technology news stories

Sustainability has become an increasingly visible feature of consumer-packaged goods (CPGs), from the ingredients used in household products to the materials and design of their packaging. For companies marketing sustainable products, however, an important question remains: Does

Sustainability has become an increasingly visible feature of consumer-packaged goods (CPGs), from the ingredients used in household products to the materials and design of their packaging. For companies marketing sustainable products, however, an important question remains: Does communicating more environmental benefits necessarily improve how consumers evaluate a product? Although highlighting several sustainability features may provide a more complete picture, consumers may not respond to all this information in the same way.

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Oh boy, all girls again: Research tracks sea turtle sex ratios
العلوم والبيئة

Oh boy, all girls again: Research tracks sea turtle sex ratios

Forty young sea turtles recently reached an important milestone at Florida Atlantic University: They were finally big enough to leave the university's marine science laboratory and return to the ocean. Their release was a reason to celebrate. But for FAU researchers who have spen

Phys.org - latest science and technology news stories ·